(FILES) In this file photo Tesla CEO Elon Musk speaks during the unveiling of the Tesla Model Y in Hawthorne, California on March 14, 2019. - Electric carmaker Tesla has crowned its brash billionaire founder and CEO Elon Musk with a new title: Technoking. And Zach Kirkhorn, the company's chief financial officer, will now be known as "Master of Coin," Tesla said on March 15, 2021 in a filing with the Securities and Exchange Commission (SEC). (Photo by Frederic J. BROWN / AFP)